MB0046_MBA_Sem2_Fall/August 2012
Master of Business Administration - MBA Semester 2
MB0046 – Marketing Management - 4 Credits
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all
the questions.
Q.1
Marketing involves satisfaction of consumer
needs’. Elucidate the statement.
Q.2
Conduct a SWOT analysis for any one automobile
brand of your choice. How will this analysis help in planning marketing
strategies for the brand?
Q.3
Explain in brief the process involved in personal
selling.
Q.4
Describe the stages of business buying process.
Q.5
Why is rural market important? What should
marketers keep in mind when catering to this market?
Q.6
Explain the core concepts of marketing. Define
service and explain its relevance in modern society
MB0046_MBA_Sem2_Fall/August 2012
Master of Business Administration - MBA Semester 2
MB0046 – Marketing Management - 4 Credits
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all
the questions.
Q.1
Explain the various steps involved in the design
of a distribution channel.
Q.2
Will the pricing and product policy of a
multinational firm be different in a developed and an underdeveloped country?
Justify your answer.
Q.3
Explain the consumer decision making process
Q.4
What is integrated marketing communication?
Explain the integration marketing communication development process.
Q.5
Explain the types of advertisements and
characteristics of major media.
Q.6
What are the advantages of branding? What value
does the organisation and customers get out of the branding process?
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